LEGO explains how it chooses between stickers and prints

2022-03-26 03:54:13 By : Mr. Leo Wang

LEGO News, Reviews and Builds

The designer of LEGO Creator Expert 10300 Back to the Future Time Machine has explained how the LEGO Group decides between using stickers and printed pieces.

Many of the LEGO Group’s processes are relatively opaque to fans, although interviews with members of the company’s design team are slowly demystifying the reasons behind specific decisions. The latest of those comes straight from Sven Franic, the lead designer on the newly-revealed 10300 Back to the Future Time Machine, which lands on shelves on April 1.

Spread across that 1,872-piece set are several stickers, but none of them are for the DMC (DeLorean Motor Company) logo that sits on the car’s bonnet. That 1×2 slope is notable not only for being the set’s sole reference to the DeLorean brand – the bricks, packaging and instructions otherwise don’t mention it at all – but also its only printed piece.

Speaking to Brick Fanatics and other LEGO Fan Media during a recent roundtable, Sven explained why the design team opted to print that particular element above all others – and how the LEGO Group generally decides when and where to use stickers.

“We try to prioritise prints for smaller parts, or anything where it’s easy to make a mistake or put it on upside down, or if it’s round,” Sven clarifies. “If we can, we prioritise prints. Also, that’s kind of the face of the vehicle, and when you don’t have that logo, it seems to lose a lot.

“But sometimes, we actually prefer stickers. Sometimes it’s also due to margins. With printing, you have certain limitations and margins and stuff, and you actually end up with a better result with a sticker.”

The LEGO Group is seemingly making a conscious effort to move away from decals in sticker-heavy themes like Speed Champions, where the focus for 2022 has been on building previously stickered details with bricks, or otherwise printing necessary parts like headlights. Some sets still require an immense amount of stickers, however, which will apparently be the case for 76956 T. rex Breakout.

Still, it’s positive to see the company making allowances for printed pieces where aligning them incorrectly can really detract from the impact of the overall set, as would likely have been the case with 10300 Back to the Future Time Machine’s DMC logo. And hey, at least none of the rest of its stickers are as egregious as this one.

10300 Back to the Future Time Machine launches April 1 for £149.99 / $169.99 / €169.99. Check out our verdict on the Creator Expert set here.

Support the work that Brick Fanatics does by purchasing your LEGO using our affiliate links.

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @brfa_chris.

Being one who doesn’t mind placing a set of stickers, I believe that at a certain price point most if not all pieces that require art should be printed. Otherwise, it may also not hurt or be cost prohibitive if Lego included a second of stickers in every set for those who make mistakes. Just saying.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Privacy Policy Cookie Policy Terms of Use Affiliate Disclosure

Get in touch with Brick Fanatics at [email protected]

Tiro Media Ltd 49 Greek Street London W1D 4EG

Privacy Policy Cookie Policy Terms of Use Affiliate Disclosure Review Sitemap Country Sitemap

Get in touch with Brick Fanatics at [email protected]

Tiro Media Ltd 49 Greek Street London W1D 4EG